{"id":218,"date":"2025-12-08T01:46:44","date_gmt":"2025-12-08T01:46:44","guid":{"rendered":"http:\/\/localhost\/wordpress\/?page_id=218"},"modified":"2025-12-08T01:47:59","modified_gmt":"2025-12-08T01:47:59","slug":"view-of-the-hill","status":"publish","type":"page","link":"https:\/\/sarahwoodson.com\/index.php\/view-of-the-hill\/","title":{"rendered":"View of the Hill"},"content":{"rendered":"\n<h1 data-wp-context---core-fit-text=\"core\/fit-text::{&quot;fontSize&quot;:&quot;&quot;}\" data-wp-init---core-fit-text=\"core\/fit-text::callbacks.init\" data-wp-interactive data-wp-style--font-size=\"core\/fit-text::context.fontSize\" class=\"wp-block-heading alignwide has-fit-text\">Cherry Creative&#8217;s, &#8220;View of the Hill&#8221;<\/h1>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:66% auto\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-7.45.07-PM-1024x680.png\" alt=\"\" class=\"wp-image-220 size-full\" srcset=\"https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-7.45.07-PM-1024x680.png 1024w, https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-7.45.07-PM-300x199.png 300w, https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-7.45.07-PM-768x510.png 768w, https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-7.45.07-PM-1536x1019.png 1536w, https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-7.45.07-PM-2048x1359.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Publication Design<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">View of the Hill is a full print magazine created for all incoming freshmen at Western Kentucky University. The publication is mailed to thousands of new students each summer and includes back to school articles, campus tips, student life features, and guidance for first year success. For the Summer 2025 issue, I served as the Creative Director and Design Fellow for Cherry Creative and was responsible for the complete design and visual direction of the magazine.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f6ef08bc wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-top has-global-padding is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-69d0b17a wp-block-column-is-layout-constrained\">\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: true }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-open is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"true\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-1\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">My Role<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-1\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">I handled the entire magazine design from start to finish. This included art direction, layout design, typography, color palette development, cover design, page flow, and visual storytelling. Staff writers supplied the written content, and I transformed it into a cohesive, print ready publication. I worked independently through the full creative process and prepared the final files for professional printing and distribution.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Challenges<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The magazine needed to speak directly to incoming freshmen who were anxious, excited, and often overwhelmed about starting college. The challenge was to design something welcoming, easy to read, and visually engaging while still keeping it professional and consistent with WKU branding. It also had to balance fun student energy with practical guidance.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: true }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-open is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"true\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Process<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Content Review and Planning<br><\/strong>Reviewed assigned articles, determined pacing, and planned the visual flow of the publication<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Art Direction<br><\/strong>Developed a cohesive visual style with warm colors, friendly typography, and layouts that felt exciting and approachable for new students<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Layout Design<br><\/strong>Created every page from scratch, balancing photos, graphics, pull quotes, and article placement to maintain readability and rhythm<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Production<\/strong><br>Prepared the final file package for print, ensured brand and quality standards, and collaborated with Cherry Creative leadership during the approval process<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: true }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-open is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"true\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" class=\"wp-block-accordion-heading__toggle\" style=\"padding-right:0;padding-left:0\"><span class=\"wp-block-accordion-heading__toggle-title\">Key Work Samples<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"781\" height=\"1024\" src=\"https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-7.46.11-PM-781x1024.png\" alt=\"\" class=\"wp-image-222\" srcset=\"https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-7.46.11-PM-781x1024.png 781w, https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-7.46.11-PM-229x300.png 229w, https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-7.46.11-PM-768x1007.png 768w, https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-7.46.11-PM-1171x1536.png 1171w, https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-7.46.11-PM-1562x2048.png 1562w, https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-7.46.11-PM.png 1696w\" sizes=\"(max-width: 781px) 100vw, 781px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"784\" height=\"1024\" src=\"https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-7.46.28-PM-784x1024.png\" alt=\"\" class=\"wp-image-223\" srcset=\"https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-7.46.28-PM-784x1024.png 784w, https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-7.46.28-PM-230x300.png 230w, https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-7.46.28-PM-768x1003.png 768w, https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-7.46.28-PM-1176x1536.png 1176w, https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-7.46.28-PM-1568x2048.png 1568w, https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-7.46.28-PM.png 1706w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><figcaption class=\"wp-element-caption\">Design Spread in &#8220;View of the Hill&#8221;<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-5\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Outcome &amp; Value<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-5\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The final magazine was printed and mailed to all incoming WKU freshmen. It provided students with helpful guidance for transitioning into college while showcasing a modern and engaging design. The project demonstrated my ability to manage a full publication independently and handle both creative direction and technical production from start to finish.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-6&quot;, &quot;openByDefault&quot;: true }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-open is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"true\" aria-controls=\"accordion-item-6-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-6\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Tools Used<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-6\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-6-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Adobe Indesign<\/li>\n\n\n\n<li>Adobe Photoshop<\/li>\n\n\n\n<li>Adobe Illustrator<\/li>\n\n\n\n<li>Adobe Lightroom<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cherry Creative&#8217;s, &#8220;View of the Hill&#8221; Publication Design View of the Hill is a full print magazine created for all incoming freshmen at Western Kentucky University. The publication is mailed to thousands of new students each summer and includes back to school articles, campus tips, student life features, and guidance for first year success. For [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"blank","meta":{"footnotes":""},"class_list":["post-218","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sarahwoodson.com\/index.php\/wp-json\/wp\/v2\/pages\/218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sarahwoodson.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sarahwoodson.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sarahwoodson.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sarahwoodson.com\/index.php\/wp-json\/wp\/v2\/comments?post=218"}],"version-history":[{"count":2,"href":"https:\/\/sarahwoodson.com\/index.php\/wp-json\/wp\/v2\/pages\/218\/revisions"}],"predecessor-version":[{"id":224,"href":"https:\/\/sarahwoodson.com\/index.php\/wp-json\/wp\/v2\/pages\/218\/revisions\/224"}],"wp:attachment":[{"href":"https:\/\/sarahwoodson.com\/index.php\/wp-json\/wp\/v2\/media?parent=218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}