{"id":127,"date":"2025-12-06T21:37:13","date_gmt":"2025-12-06T21:37:13","guid":{"rendered":"http:\/\/localhost\/wordpress\/?page_id=127"},"modified":"2025-12-08T00:45:33","modified_gmt":"2025-12-08T00:45:33","slug":"single","status":"publish","type":"page","link":"https:\/\/sarahwoodson.com\/index.php\/single\/","title":{"rendered":"Nike Ad Campaign"},"content":{"rendered":"\n<h1 data-wp-context---core-fit-text=\"core\/fit-text::{&quot;fontSize&quot;:&quot;&quot;}\" data-wp-init---core-fit-text=\"core\/fit-text::callbacks.init\" data-wp-interactive data-wp-style--font-size=\"core\/fit-text::context.fontSize\" class=\"wp-block-heading alignwide has-fit-text\">Nike Ad Campaign<\/h1>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:66% auto\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-04-18-at-12.28.48-PM-3-1024x682.png\" alt=\"\" class=\"wp-image-138 size-full\" srcset=\"https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-04-18-at-12.28.48-PM-3-1024x682.png 1024w, https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-04-18-at-12.28.48-PM-3-300x200.png 300w, https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-04-18-at-12.28.48-PM-3-768x512.png 768w, https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-04-18-at-12.28.48-PM-3.png 1198w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Social Media Posts<\/strong> <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This project was a concept ad campaign for the Nike Giannis Freak 4 shoes built around the tagline Just Freak It. I created two social media ads that highlight the bold, explosive energy of Giannis and the signature style of the Freak 4 line. The goal was to design something eye-catching, clean, and on-brand for Nike while pushing a more playful spin on their classic messaging.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f6ef08bc wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-top has-global-padding is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-69d0b17a wp-block-column-is-layout-constrained\">\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: true }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-open is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"true\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-1\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">My Role<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-1\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">I handled the full creative process from concept through final designs. This included the initial idea, tagline development, visual direction, and the final ads. I completed all design work using Adobe Photoshop and Illustrator.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-2\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Challenges<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-2\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The challenge was to translate the personality of Giannis and the Freak 4 shoe into visuals that would feel at home on Nike social channels. I wanted the ads to be bold and memorable while still fitting within Nike\u2019s established aesthetic.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: true }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-open is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"true\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-3\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Process<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-3\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Concept Development<\/strong><br>&#8211; Tagline creation and visual brainstorming<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ideation<\/strong><br>&#8211; Sketching early layouts, testing colors, and exploring how to balance product and athlete imagery<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Design<\/strong><br>&#8211; Creating two final social media ads in Photoshop and Illustrator with strong contrast, clean typography, and high energy visuals<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: true }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-open is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"true\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-4\" class=\"wp-block-accordion-heading__toggle\" style=\"padding-right:0;padding-left:0\"><span class=\"wp-block-accordion-heading__toggle-title\">Key Work Samples<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-4\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"788\" height=\"1024\" src=\"https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-6.19.35-PM-2-788x1024.png\" alt=\"\" class=\"wp-image-190\" srcset=\"https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-6.19.35-PM-2-788x1024.png 788w, https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-6.19.35-PM-2-231x300.png 231w, https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-6.19.35-PM-2-768x998.png 768w, https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-6.19.35-PM-2-1183x1536.png 1183w, https:\/\/sarahwoodson.com\/wp-content\/uploads\/2025\/12\/Screen-Shot-2025-12-07-at-6.19.35-PM-2.png 1198w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><figcaption class=\"wp-element-caption\">Social Media Post<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-5\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Outcome &amp; Value<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-5\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The final pieces came together as a cohesive two-part social campaign that feels fresh but still Nike aligned. The visuals capture the intensity and personality of the Freak 4 brand and demonstrate my ability to take a concept from an idea to polished ads.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-6&quot;, &quot;openByDefault&quot;: true }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-open is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"true\" aria-controls=\"accordion-item-6-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-6\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Tools Used<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-6\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-6-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Adobe Photoshop<\/li>\n\n\n\n<li>Adobe Illustrator<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nike Ad Campaign Social Media Posts This project was a concept ad campaign for the Nike Giannis Freak 4 shoes built around the tagline Just Freak It. I created two social media ads that highlight the bold, explosive energy of Giannis and the signature style of the Freak 4 line. The goal was to design [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"blank","meta":{"footnotes":""},"class_list":["post-127","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sarahwoodson.com\/index.php\/wp-json\/wp\/v2\/pages\/127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sarahwoodson.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sarahwoodson.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sarahwoodson.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sarahwoodson.com\/index.php\/wp-json\/wp\/v2\/comments?post=127"}],"version-history":[{"count":24,"href":"https:\/\/sarahwoodson.com\/index.php\/wp-json\/wp\/v2\/pages\/127\/revisions"}],"predecessor-version":[{"id":198,"href":"https:\/\/sarahwoodson.com\/index.php\/wp-json\/wp\/v2\/pages\/127\/revisions\/198"}],"wp:attachment":[{"href":"https:\/\/sarahwoodson.com\/index.php\/wp-json\/wp\/v2\/media?parent=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}