Nike Ad Campaign
Social Media Posts
This project was a concept ad campaign for the Nike Giannis Freak 4 shoes built around the tagline Just Freak It. I created two social media ads that highlight the bold, explosive energy of Giannis and the signature style of the Freak 4 line. The goal was to design something eye-catching, clean, and on-brand for Nike while pushing a more playful spin on their classic messaging.
I handled the full creative process from concept through final designs. This included the initial idea, tagline development, visual direction, and the final ads. I completed all design work using Adobe Photoshop and Illustrator.
The challenge was to translate the personality of Giannis and the Freak 4 shoe into visuals that would feel at home on Nike social channels. I wanted the ads to be bold and memorable while still fitting within Nike’s established aesthetic.
Concept Development
– Tagline creation and visual brainstorming
Ideation
– Sketching early layouts, testing colors, and exploring how to balance product and athlete imagery
Design
– Creating two final social media ads in Photoshop and Illustrator with strong contrast, clean typography, and high energy visuals
The final pieces came together as a cohesive two-part social campaign that feels fresh but still Nike aligned. The visuals capture the intensity and personality of the Freak 4 brand and demonstrate my ability to take a concept from an idea to polished ads.
- Adobe Photoshop
- Adobe Illustrator