AlignTime Landing Page
Web Design
AlignTime is a smart family assistant designed to help busy Millennial moms reduce mental load and stay on top of routines, schedules, and reminders. For this project, I created a landing page concept in Figma that introduces the product, and communicates its core value.
I handled the entire landing page design from concept to final UI. This included wireframing, visual design, copy direction, layout, color choices, and creating a hero mockup that frames AlignTime as a polished digital product. All design work was done in Figma.
The goal was to design a landing page that speaks directly to Millennial moms who feel overwhelmed by fragmented tools and constant mental load. Most digital calendars do not offer hands free reminders or support family routines, so the landing page needed to immediately communicate how AlignTime solves that problem.
Audience and Messaging
Defined key messaging based on user pain points like mental load, routine management, and schedule chaos
Wireframing
Mapped out a simple structure with a hero section, feature breakdown, device explanation, and value proposition
Visual Design
Created a clean and friendly UI with brighter family oriented colors, rounded shapes, and simple typography for clarity
The final landing page introduces AlignTime as more than a digital calendar. It clearly explains the value of reducing mental load, keeping routines consistent, and using the Align Mini for hands free reminders and quick updates. The design reads clean, approachable, and mom focused, which aligns with the product’s core audience and positioning.
- Figma